Here is the synopsis of our sample research paper on Strategies at Dell. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 12 page paper considers the strategies of Dell and how these have lead to the company’s ability to outperform the rest of the industry. The paper examines Dell’s strategy using three tools; Ansoff’s Matrix, the Boston Consulting Group Matrix (BCG), and the General Electric Matrix. The bibliography cites 11 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEdellst.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
level than any other major computer equipment suppliers. The 2003 figures showed an increase of 13.6% in net revenue and 70.3% in terms of the net income (Dell, 2003). The
improvements in performance may be seen as down to both marketing and operations. In looking at the marketing and strategy the way the market has expanded can be considered by
using a range of frameworks. In this paper Ansoffs matrix, the BCG matrix and the General Electric matrix will be used to analysis the performance of Dell over the past
few years. Ansoff has suggested that there are four main ways in which a company can expand, these depend on two variables,
whether it is the desire to develop new products or new customers. Therefore, it is whether new sales are going to be made by penetration, product expansion, market expansion, or
diversification. Penetration is the strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Product expansion looks
to keep the same market of customers but to increase sales to them by offering more products. Market development looks to increase market share with the same products but to
get more new customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the development of a new product in
a new market. For Dell there has been a strategy that has sought to both increase the sales made existing customers,; the
penetration strategy, there have also been attempt to increase the number of customers buying the same products; the market expansion strategy as well as new products to the same customers;
...