Here is the synopsis of our sample research paper on Strategies For Competing In Global Markets. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper looks at why companies want to enter global markets and considers the strategic models and options which explain and facilitate globalization. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEexpglo.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
attractive offering potential pulling the interest of the company, as seen with many telecommunication companies entering the developing world, or maturing markets offering little opportunity increasing the market pushing the
company to look elsewhere. This later phenomenon was seen with Zanussis entry into Asia with its top loading washing machines, following the maturity and market changes. When this strategy is
followed it ma be seen as a way of leveraging the maximum value for a product, In the case of Zanussi as one market was declining another was entering the
growth phase, as seen in India (Grant, 2004). In many cases there are likely to be a mixture of push and pull forces at work, with companies looking for markets
which offer the greatest opportunity. An important factor will be cross country differences; these can offer opportunities and present barriers guiding the choice of market. The ability to take
advantage of comparative advantages has been claimed as a major driver for globalisations, which is further emphasized with different market conditions (Nellis and Parker, 2000). There are a number
of theories concerning the way firms will develop and compete, Barlett and Ghoshal (1998) identify of four strategies which can be chosen by for operations when companies seek to become
or are multinational corporations. These are followed through in a sequential including multinational, international, transnational and global (Mintzberg et al, 2003). Yip
(1989) presents a strategy by which globalisation may be adopted as a strategy by a firm. For a company to realise a global strategy there are three initial steps. The
first is to develop a core strategy, one which is suitable as a sustainable competitive advantage (Yip, 1989). It has been noted that this advantage is most likely to be
...