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Essay / Research Paper Abstract
A 3 page paper. There is no consensus on what strategic planning or strategy is and on what it is founded but there are schools of thought regarding strategy making. Three of those schools are discussed here: the design school, the learning school and the positioning school. Each is explained with comments about their differences. Bibliography lists 6 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGstsch.rtf
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are the blind people and strategy formation is our elephant" (1999). Each manager is trying to gain an understanding of what the whole concepts of strategic planning and strategy are
and each is grabbing hold of one part and trying to understand it from that part (Mintzberg and Lampel, 1999), hence, the parallel to the blind men trying to determine
what the elephant was by touching one part of it. While there may not be a consensus on what strategic planning is and on what it is founded, there are
schools of thought regarding strategy making (Mintzberg and Lampel, 1999). Mintzberg and Lampel offered several schools of strategy making and strategy, three of which are described here: * Learning School:
An Emergent Process. The learning school grew to great proportions and successfully competed with the schools with a more prescriptive perspective (Mintzberg and Lampel, 1999). Adherents to this theory believe
that "strategies are emergent, strategists can be found throughout the organization, and so-called formulation and implementation intertwine" (Mintzberg and Lampel, 1999, p. 12). * Design School: A Process of Conception.
The design school is viewed as the original school of thought regarding strategy. This school promotes the notion that strategy formation is achieving the proper fit between the internal strengths
and weaknesses and the external opportunities and threats (Mintzberg and Lampel, 1999). The SWOT process is used to perform this kind of analysis. In this school, senior managers formulate
strategies that are simple enough for everyone to implement (Mintzberg and Lampel, 1999). These strategies do not emerge exclusively through intuitive thinking or exclusively from analytical thinking (Mintzberg and Lampel,
1999). Instead the design school of thought suggests that strategic planning and its outcomes are based on both intuitive and analytical thinking processes. * Positioning School: An Analytical Process. This
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