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Essay / Research Paper Abstract
A 20 page strategic plan for Champion Enterprises, the second-largest producer of manufactured housing in the US behind Clayton Homes. Even though there have been many changes in recent years that have led to increased attention to affordable housing issues, it is likely that changes occurring in all relevant industries in the future will add to that need as well. These changes added to the continued trend toward the need greater numbers of affordable, high-quality options for would-be homeowners, developers and community planners. Champion is poised to contribute to enhanced regard for manufactured housing, while simultaneously providing value not only for itself and its investors, but also for all external stakeholders. The plan urges increased attention to high-quality modular housing. Bibliography lists 15 sources.
Page Count:
20 pages (~225 words per page)
File: CC6_KSstratPlCham.rtf
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Unformatted sample text from the term paper:
Vision and Values 4 Mission 4 Vision 4 Values 4 Matching Mission and Strategy 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Environmental Analysis 5 Internal Environment 6 External Environment 6 Long Term Objectives 12 Strategic Analysis and Choice 13 Plan
Goals and Implementation 14 Financial Projections and Analysis 15 Critical Success Factors 16 Controls and Evaluation 17 Awareness of Risk 17 Core Competencies 19 Evaluation 20 Conclusion 21 Executive Summary
An old joke asks how a divorce and a tornado are alike in Arkansas (or Tennessee, or Florida, or Texas, or any other Southern state). The answer is "somebodys
going to lose a trailer..." In the past the "trailer park" was only a small step above living under a bridge, attracting the
poorest of the poor in rural settings. In spite of manufacturers efforts to dress up the interiors, the traditional "trailer" retained its shoebox-like metal exterior and restrictions against placing
them in most middle class or higher developments. All of this has changed in recent years as manufactured housing has lost its simple
rectangular exterior, gaining corners, decks, railings and residential horizontal siding. A more recent development has been the advent of the modular unit, a form of manufactured housing designed to
be placed on a permanent foundation or even over a traditional basement. Customers can choose from ranch, Cape Cod, two-story, gabled and a variety of other styles that when
placed on a foundation and finished with landscaping appear to be fully site-built. Modular housing is both appealing and affordable, both for the
purchaser and for the producer. Rapid increases in housing prices in many markets have placed even modest homes out of reach for middle-income or young families. The traditional
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