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Essay / Research Paper Abstract
A 26 page strategic plan for the University of Phoenix that specializes in adult education. Many UOP students are in business, education and nursing programs. Corporate training in any of these areas provides a strategic fit with what UOP already does, and it fills a need that no other educational organization has approached in any systematic manner. As the rate of growth in UOP's existing programs decline in the future, an additional corporate training division can extend overall growth at high rates in the future while providing UOP with first-mover advantage in a systematic approach to developing and implementing corporate training programs. The paper recommends that UOP determine which business organizations are most frequently represented among current students. Bibliography lists 16 sources.
Page Count:
26 pages (~225 words per page)
File: CC6_KSstratPlApol.rtf
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Unformatted sample text from the term paper:
With nearly 200,000 students and more than 180 campuses and learning centers throughout the United States, Canada and Puerto Rico, University of Phoenix (UOP) is the nations
largest private school. "Catering to midcareer adults ... is a nice business in a troubled economy. Enrolment grew 31%" (Armstrong, 2003; p. 48) in 2003 over 2002; the
online division increased enrollment by 68 percent during the same period (Armstrong, 2003) and has doubled since 2000. It is unlikely that UOP will be able to maintain such
high rates of growth, however. Now is the time to assess possible strategic direction for the future. Many UOP students are in
business, education and nursing programs, either completing bachelors or Masters degrees while many fewer are enrolled in various doctoral programs. Corporate training in any of these areas provides a
strategic fit with what UOP already does, and it fills a need that no other educational organization has approached in any systematic manner. As the rate of growth in
UOPs existing programs decline in the future, an additional corporate training division can extend overall growth at high rates in the future while providing UOP with first-mover advantage in a
systematic approach to developing and implementing corporate training programs. The following paper recommends that UOP determine which business organizations are most frequently represented
among current students, approaching those organizations first. Developing a corporate training division in partnership with leading businesses that already are paying tuition reimbursement and seeing the results of UOP
education is seen as holding the greatest promise for new strategic directions for UOP. Table of Contents Executive Summary 1 Company Background 4
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