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Essay / Research Paper Abstract
A 6 page paper that presents part of a strategic plan for a new restaurant that caters to dieters. The paper explains and discusses the business, mission and vision, and customer base. The paper discusses the steps needed to succeed, including management and a marketing plan. Bibliography lists 2 sources.
Page Count:
6 pages (~225 words per page)
File: MM12_PGnwverst.rtf
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Unformatted sample text from the term paper:
meals as well as a weight watchers menu. These are three of the most common diet regimes but few restaurants cater to more than one, if that. There are many
people on special weight loss diets, which can interfere with their dining out. The New Wave restaurant will serve lunch and dinner catering to diners who are following one of
three different diet plans. The restaurant will be well-received because it will offer not only a different dining experience but because it will offer customers fresh, creative, home-made food
for lunch and dinner that meets different diets. The New Wave Restaurant will be open from 11:00 AM to 9:00 PM seven days a week. It will offer dining-in and
take-out services for customers. The restaurant is a trendy, fun place to have excellent food in a comfortable and appealing atmosphere. The menu will be stable but will offer special
meals each evening that are not found on the regular menu. There will be a special of the night for each of the three diet plans mentioned: low-fat, low-carb, and
Weight Watchers. New Wave Restaurant will cater to those consumers who are dieting, those following low-fat, low-carbohydrate (e.g., Atkins), and weight watchers. Adjustments can be made to any menu item
to meet the needs of South Beach Diet dieters. Grayson (2004) reported more than half of all Americans go on a diet each year to lose weight, thus, there is
a need for a restaurant that caters to these consumers. Those who are serious about their diet typically avoid restaurants because there are too many temptations and because they cannot
order fully prepared meals that meat the requirements of their particular dietary plan. The New Wave Restaurant will fill this vast empty gap in dining out pleasure. The primary
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