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Essay / Research Paper Abstract
A 14 page paper analyzing a case describing the company in 1998. Throughout much of the 1990s, Vermont Teddy Bear Company dedicated itself to building for the long-term future, to the point that two CEOs stepped down so that the company could more easily grow into maturity following its entrepreneurial stage. One of the first steps taken by the CEO chosen for growth, Elisabeth Robert, was to ask the "what business are we in?" question, and she accurately identified the company's true competition. Originally dedicated to 100 percent US production including materials, production gradually shifted offshore as sales continued to decline. Despite concurrent goals of decreasing costs, internal costs increased instead as the company tried to build for the future. Analysis reveals that the company's goals were valid and many of the steps taken were considered well, but nonetheless did not strategically fit with the goals they were designed to achieve. Bibliography lists 5 sources.
Page Count:
14 pages (~225 words per page)
File: CC6_KSmgVTtedBearStr.rtf
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Unformatted sample text from the term paper:
Throughout much of the decade of the 1990s, Vermont Teddy Bear Company dedicated itself to building the company for the long-term future, to the point that two CEOs stepped
down so that the company could more easily grow into maturity following its entrepreneurial stage. One of the first steps taken by the CEO chosen for growth, Elisabeth Robert,
was to ask the "what business are we in?" question, and she accurately identified the companys true competition. Originally dedicated to 100 percent
US production including materials, production gradually shifted offshore as sales continued to decline. Despite concurrent goals of decreasing costs, internal costs increased instead as the company tried to build
for the future. Analysis reveals that the companys goals were valid and many of the steps taken were considered well, but nonetheless did not strategically fit with the goals
they were designed to achieve. Mission and Goals Vermont Teddy Bear Companys stated mission is "To make the world a better place... one
Bear at a time" (Overview, n.d.). The companys goals are listed as components of "Our Bear Soul: * "Be Different * "Create the Best Bears in the Universe
* "Get Personal * "Have Fun * "Keep Promises [and] * "Stay Rooted in Vermont" (Overview, n.d.). The mission statement for internal
use might translate to "Sell as many bears as possible while adhering to a few basic guiding principles," and in that light the companys goals of creativity, high quality, customer-centered
marketing, fun and social responsibility align quite well with the mission. A visit to the sales pages of the companys website reveals that
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