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Essay / Research Paper Abstract
This 11 page paper looks at the different strategic options open to a business which wishes to expand. These include the use of franchises, licences, management contracts, wholly owned subsidiaries and joint ventures. Examples of well known companies are used as examples. The second part of the paper then examines a case study which has utilized some of these expansion tools, evaluating their success and failure; the company used is McDonalds. The bibliography cites 5 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEintstr.wps
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