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Essay / Research Paper Abstract
This 10 page paper considers the strategic position and development of Ryanair. The writer looks at the way objectives have been set, the use of both emergent strategies and traditional planning have been used as well as the influences of the environment. The bibliography cites 7 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEryanar.rtf
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Unformatted sample text from the term paper:
in effect a monopoly, to the company that was floated in 1997 and is now quoted on the stock market, and has grown to the position where it has both
diversified as well as taken the market leader position for flights between the UK and Ireland. The company has archived this
by careful strategic management, looking at both emergent strategy as well as carefully planned strategy. At all stages there has been a recognised need to maximise resources, meaning both the
air fleet as well as the human capital, as well as increase market presence with the aim of being a market leader in Europe as a low cost air carrier.
If we look at the strategic elements of the growth and development of Ryanair we may see why, even though there have
been some ought times, the company may be seen as an overall success. II. The Strategies In any company there will be a range of different stratagems used.
These will be at planning level as well as being implemented through business level strategies. In planning there are a wide variety of tools and approaches that may be adopted,
if we consider Ryanair we may look at these individually to obtain a more holistic picture when they are put together. The Role of Setting Objectives The initial
plan for the airline was for the company to compete with the monopoly company that was flying between the UK and Ireland. The objective that had been set was for
the company to be a full service airline, competing on alike for like basis with the existing Aer Lingus. This was planned for and the objective was attained with the
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