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Essay / Research Paper Abstract
This 4 page paper focuses on Boeing but defines and explores a variety of concepts related to strategic planning. Critical success factors are examined. How Boeing utilizes a strategic roadmap is explored. Bibliography lists 5 sources.
Page Count:
4 pages (~225 words per page)
File: RT13_SA603Boe.rtf
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Unformatted sample text from the term paper:
Yet, flexibility is essential for the role and a look at a case study can help to demonstrate the various aspects of this type of planning. Boeing will be used
to show how strategic planning and all of its concepts may be easily integrated into the business of running a large organization. First, critical success factors are pertinent. Critical success
factors are considered to be a basis for the determination of information needs as it respects managers (Huotari & Wilson, 2001). That in fact was a definition proposed by Daniel
in 1961 and later on confirmed by Rockart in 1979 (Huotari & Wilson, 2001). The premise is that in all organizations, there are particular factors which are critical to
success for that particular organization (Huotari & Wilson, 2001). If objectives associated with factors are not achieved, an organization will fail (Huotari & Wilson, 2001). Just as
it sounds, there are specific factors for success that may be aligned with any organization. In examining Boeing, what are factors critical to the firms success? Jordan claims that
Boeings strength is in the creation of a designated critical success factor (Frook, 1997). Each of these factors are aligned with either a technical issue or Web policy (Frook, 1997).
It seems that Boeing embraces specific factors which render the company successful or not, but broader concepts should be noted as well. One issue is safety and another goes to
financial success. Many airlines have endured bankruptcy and other financial setbacks. Boeing should make sure that technical and financial issues are dealt with to ensure the sustainability of the organization
as well as the safety of both passengers and personnel. What is Boeings overall strategic plan? In 2001, Boeing began to "reinvent" itself as it signed new contracts with its
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