Here is the synopsis of our sample research paper on Strategic Alliances. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6 page paper considers why companies may seek a strategic alliances, what advantages may be gained as well as the potential costs and disadvantages. Real cases are cites to illustrate points raised. The bibliography cites 5 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEstrtal.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
benefits that need to be considered, but also the costs that may be felt. To start any look at strategic alliances the first stage is to define what is meant
by a strategic alliance. The definition of a strategic alliance is not clear cut, for some authors it appears to include joint ventures (Thompson, 1998). In this paper ventures
that include new jointly owned companies or involve some type of equity ownership are classified as joint ventures, and separate from strategic alliances. Strategic alliances are formed when there is
deemed to be a benefit to be gained form to organisations working tighter. This may be two companies that are competitors which have common skills, alternatively it may be companies
that have complimentary competences or skills (Thompson, 1998). In most cases, there will be some type of existing link, such as though the value chain where an alliance may create
more value in the supply chain. Strategic alliances are created so that both partners, or more as alliances may be more than only two companies, will benefit. This may be
in increased sales, lower costs or the transfer of skills or knowledge (Mintzberg et al, 1998). The main goal will be a synergy, where there is an agreed level of
co-operation that does not involve mergers or equality purchases, but will create an increase in the bottom line. The idea is to gain a competive advantage over those the companies
compete with in a cost effective manner. There are two main types of strategic alliances, the first is that which take place
between companies at the same stage in the value chain that may deal in competing products or services, or complimentary goods and services. These are horizontal in nature. The motivation
...