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Essay / Research Paper Abstract
A 4 page paper assessing why these two stocks may have performed the way they did during a specific month. Stocks in the technology sector of the economy have been uncertain in their performance since the fallout of the tech sector during summer 2000. On the other hand, “old” industries such as retailing have been less adversely affected by the fortunes of the tech sector. The purpose here is to evaluate the stock prices of Starbucks and Microsoft, and to offer possible reasons that they behaved the way they did during the month of July, 2003. Bibliography lists 1 source; includes an appendix.
Page Count:
4 pages (~225 words per page)
File: CC6_KSstockStarMSFT.rtf
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Unformatted sample text from the term paper:
Stocks in the technology sector of the economy have been uncertain in their performance since the fallout of the tech sector during summer 2000. Some appear to
have recovered (Bary, 2003), but others - including Microsoft - can be seen floating all around stock price performance charts. On
the other hand, "old" industries such as retailing have been less adversely affected by the fortunes of the tech sector. The purpose here is to evaluate the stock prices
of Starbucks and Microsoft, and to offer possible reasons that they behaved the way they did during the month of July, 2003. Starbucks
Starbucks found a niche in specialty retailing several years ago and since has expanded to every imaginable location that can be expected to return a profit. In addition to
its many stores in malls and airports, it more recently found several other ways to increase revenues. In those locations that have some potential but cannot sustain a dedicated
store, Starbucks maintains kiosks or even a section of another type of retail store. A large office building may be generate enough sales that the company can use a
kiosk in the lobby; a hospital or smaller office building may have space holding only a few insulated containers of coffee and several flavoring syrups.
Starbucks brand coffees can be found in nearly every large grocery chain now, and the company has capitalized on the decline in carbonated soft drink consumption. It
bottles several cold coffee drinks to sell in a variety of outlets, including convenience stores. The bottom line on Starbucks distribution is that
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