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Essay / Research Paper Abstract
This 7 page paper looks at the stereotyping of stewardesses in the pre-jet era. Historical information about the creation of the industry is also included. How the image of the stewardess emerged as did this industry that caters to businesses and the travel industry in general. Bibliography lists 10 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA233air.rtf
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Unformatted sample text from the term paper:
encourages an attitude that prompts attention to glamor and that includes the display of beautiful women. Throughout airline history, well groomed stewardesses have been a part of most airlines corporate
culture. Of course, every airline is different. WestJet, for example, has a corporate culture that some say make it a successful airline (Ramage, 2001). By implication, it is also why
Air Canada is not (2001). At Westjet, the company empowers employees and pushes decision making down to the lowest levels (2001). The company tries to create a fun environment
and to encourage people to be bizarre (2001). For example, an employee in the airlines maintenance hanger uses a unicycle to get around (2001). Of course, not all airlines have
that sort of corporate culture. In fact, airline culture is generally more refined and serious. Flying in the air is serious business, particularly with recent hijackings and freak accidents. Also,
many business people use air transportation to get where they are going more quickly. Airline culture is more often refined, but does vary from country to country and between airlines
as well. Although airline culture is somewhat serious, it has been accused of sexism and stereotyping. For example, in the early days of travel, the industry had been equated with
a "Coffee, Tea or Me?" attitude regarding stewardesses, something actually cultivated by the airlines themselves (Linder, 1997). Part of airline culture is the stereotyping of stewardesses (Geng, 1994). First,
the concept of stereotyping should be addressed as a serious detrimental practice. Dr. Susan Tufts Fiske, a psychology professor at the University of Massachusetts at Amherst, reports that stereotyping
is universal. Many have the tendency to characterize other people and it is almost inevitable (Hillman, 1998). Fiske says that people are characterized just as are objects, noting: "
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