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Essay / Research Paper Abstract
Paper This 10 page paper shows how primary research may be conducted, Written in 4 parts the first section reviews how and why descriptive research can be used when determining the market for a new product or service. The second part creates some simulated data, the third part looks briefly at the programmes that could be used and the last part of the paper undertakes a statistical analysis. The bibliography cites 5 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEstatsim.rtf
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Unformatted sample text from the term paper:
Descriptive research is the collection of data that can describe a sample population there can be the use of the data to
assess correlation, but this does tot provide any proof regarding causation of a situation. This is a type of research that is utilised where the goal is to give a
systematic, factual description concerning an event, phenomena or situation. The data can be used to describe elements such as what, where who, when and how, but not why. The
data created can be used in statistical calculations, for example, determining the average, frequencies and ranges. As this is not seeking to establish causes issues of internal validity have a
lower level of importance that seen in experimental methodologies. It is also important to note that this may be qualitative or quantitative research (Curwin and Slater, 2001, Loether, 1992).
The way in which descriptive research is conducted is based on assessment and observations without any attempt to manipulate variables. There are many examples of descriptive methodologies, from the
use of ethnographic research to study animals to the use of market research studies were consumers are asked about the products and services they buy and use. In all cases
there is the need to determine the target of the research and use a sample that is a fully representative of that target market as possible (Dancey and Reidy, 2001).
The results will reflect the sample, but the aim is to produce results that will also be valid for the population as a whole. Studying the potential
market of identified strategies for RyanAir the use of surveys may be seen as the most appropriate methodology to assess the needs and demands within the target market. The tools
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