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Essay / Research Paper Abstract
This 13 page paper discusses Starbucks entry into the Chinese market and the impact this will have on Chinese culture. The paper also discusses theories of globalization and homogeneity of products and criticism of this type of globalization. Bibliography lists 17 sources.
Page Count:
13 pages (~225 words per page)
File: D0_HVSbkRev.rtf
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Unformatted sample text from the term paper:
impact on Chinese culture and vice versa, and other issues concerning the international expansion. Chinas Traditional Drink Tea originated in China; the ancient Chinese were the first to cultivate tea
bushes (Chinese tea culture, 2002). The custom of tea drinking has thus been part of Chinese culture for thousands of years; in fact, it "was regarded as one of the
seven daily necessities, the others being firewood, rice, oil, salt, soy sauce, and vinegar (Chinese tea culture, 2006). Tea is so much a part of the Chinese culture that it
uses it for much more than a drink; it is used in cooking and for medicinal purposes (Chinese tea culture, 2006). The importance of tea to the Chinese is
revealed when we consider the many different ways it is used and what it means. It can be a sign of respect, as when younger people offer their elders a
cup of tea: "Inviting and paying for their elders to go to restaurants for tea is a traditional activity on holidays" (Chinese tea culture, 2006). It is an important part
of family gatherings; and it is also used as an apology-pouring tea for someone is a sign of regret (Chinese tea culture, 2006). Finally, a newly-married couple will pour tea
for their parents as a way to thank them for all they did in bringing up the young people (Chinese tea culture, 2006). Tea in China, therefore, is far
more than just a simple drink: it is interwoven with the culture and the nuances of social interaction. It has its own rituals and a very long history. Why then
would a coffee company try to penetrate this market? The answer is very simple: China has a huge population and is virtually an untapped market for goods of all kinds.
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