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Essay / Research Paper Abstract
This 13 page paper discusses Starbucks entry into China, its impact on Chinese culture and vice versa, and other issues concerning the international expansion. Bibliography lists 13 sources.
Page Count:
13 pages (~225 words per page)
File: D0_HVStarCh.rtf
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Unformatted sample text from the term paper:
and vice versa, and other issues concerning the international expansion. Chinas Traditional Drink Tea originated in China "where tea bushes were first cultivated by the ancient Chinese" (Chinese tea culture,
2002). The custom of tea drinking has thus been part of Chinese culture for thousands of years; in fact, it "was regarded as one of the seven daily necessities, the
others being firewood, rice, oil, salt, soy sauce, and vinegar (Chinese tea culture, 2006). Tea culture in China is different from tea cultures in other parts of the world, and
"in addition to being a drink, Chinese tea is used in herbal medicine and in cooking (Chinese tea culture, 2006). The importance of tea to the Chinese is revealed
when we consider the many different ways it is used and what it means. It can be a sign of respect: "In Chinese society, the younger generation always shows its
respect to the older generation by offering a cup of tea. Inviting and paying for their elders to go to restaurants for tea is a traditional activity on holidays" (Chinese
tea culture, 2006). It is an important part of family gatherings; and it is also used as an apology (Chinese tea culture, 2006). "In Chinese culture, people make serious apologies
to others by pouring them tea. That is a sign of regret and submission" (Chinese tea culture, 2006). Finally, a newly-married couple will pour tea for their parents as a
way to thank them for all they did in bringing up the young people (Chinese tea culture, 2006). Tea in China, therefore, is far more than just a simple
drink: it is interwoven with the culture and the nuances of social interaction. It has its own rituals and a very long history. Why then would a coffee company try
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