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Essay / Research Paper Abstract
This 4 page paper (3 pages of text and 4 PowerPoint slides) look at how and why the Starbucks website is effective at gaining and then retaining the interest of visitors to it's' internet site. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEStarweb.rtf
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Unformatted sample text from the term paper:
a marketing phenomenon, having grown into to a large international Corporation for the use of franchising as well as organic growth. One of the core competencies that is present in
the company assess marketing; this is seen in a range of media, including the companys Internet site. The website is well-designed and is an effective method of communicating the company
message. When looking at what it is attract the and then retain visitors to websites there are a number of factors which have been identified as key meeting the
goals of audience retention. The mall is a company can retain the interest of the audience the more of the marketing message can be communicated to the target audience, increasing
the potential of brand recognition and potentially influencing the potential for purchases in the development of brand loyalty. Chaffrey (2004), argues that one of the most important elements is that
the audience to look at the website are able to find it easily. This means the company should have a Web address is easy to find, the Starbucks is being
done easily with Web address is www.Starbucks.com. Any customer, or interested party, is likely to find the companys website without having to
go for a lengthy such. Chaffrey (2004), also notes that listings with search engines can also be important, if an individual is looking for the Starbucks website and they do
not take a guess, or do not already know, the Web address the company has ensured that it is well represented in Internet search engines. The final way that individuals
can be attracted to the companys website all through third-party sites where the company has placed advertising, which helps attract customers may not otherwise visit the website. Retaining the visitors
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