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Essay / Research Paper Abstract
A 7 page paper discussing logistics marketing at Starbucks. Those holding that position will buy Starbucks’ products regardless of the price (within reason); there are things the company can do to mitigate others’ criticism and perhaps turn them into customers as well. Corporate social responsibility can be profitable as well as philanthropic; the suggestion here is that Starbucks should assume a supportive role in areas in which it purchases its coffee. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSmktgStarPro.rtf
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Unformatted sample text from the term paper:
coffee retailer in America, Starbucks has its detractors as well as its many loyal and committed customers. Nearly ubiquitous in its presence, it appears that Starbucks may well be
in as many markets and locations as possible and still profit from each location. This is not the case, however, and recently Starbucks has been moving into lower-income areas
it previously had ignored. Though some criticize the company for its high prices for its specialty coffees, others claim that luxurious coffee is indeed a luxury and customers should
expect to pay more for the product. Those holding that position will buy Starbucks products regardless of the price (within reason); there are
things the company can do to mitigate others criticism and perhaps turn them into customers as well. Corporate social responsibility can be profitable as well as philanthropic; the suggestion
here is that Starbucks should assume a supportive role in areas in which it purchases its coffee. Introduction Based in Seattle, Starbucks Coffee
is the leading specialty coffee retailer in America. Its presence is nearly ubiquitous in any area in which there is sufficient traffic to support the location. It operates
caf?s in malls, airports, office buildings, university libraries and hotels; customers can expect to find Starbucks kiosks at hospitals, smaller office buildings and other places lacking enough traffic to support
a full caf?. Shoppers can find Starbucks coffee in grocery stores, and an alliance with Dreyers has placed coffee ice cream there as well. An alliance with Pepsi
resulted in placing a cold bottled Frappuccino into grocery and convenience stores. With nearly 5,900 locations in addition to its ancillary coffee-related businesses,
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