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Essay / Research Paper Abstract
A 3 page paper analyzing the mission statement of this popular coffee vendor. Starbucks' mission statement is meaningful, valuable and to-the-point. It avoids grandiosity, and it is not restrictive aside from keeping the company on the path it has set for itself. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgStarMisStmt.rtf
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Unformatted sample text from the term paper:
read along the lines of, "To be the best in our industry..." and "To lead our industry..." Some may as well read, "To be the best company ever" for
as much guidance as they give the company in conducting its business. This is not the form that the mission statements of either AOL or Chevron take, and it
is not the form that Starbucks Corporation has adopted for itself. Starbucks Mission Starbucks mission statement is concise yet provides a "plumb line"
against which to measure decisions. The statement reads, Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow
(Starbucks Mission Statement, 2005). Starbucks follows this brief statement with a list of six guiding principles defining the broad issues most important to
the organization. These principles address positive work environment; diversity; excellence; satisfied customers; social responsibility; and profitability (Starbucks Mission Statement, 2005). Analysis Starbucks
is known for its commitment to employees, customers and social responsibility, all of which it lists as guiding principles. The statement itself is quite short, and on its own
would offer little guidance in any pursuit other than profitability. Addition of the guiding principles defines for management personnel - and indeed for everyone in the company - ends
for which they should work in any area. These guiding principles are quite short as well, clearly defining end goals without restricting the means by which the company reaches
those goals. Neither the statement nor the attached guiding principles make any attempt to define what constitutes success. They do not contain
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