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Essay / Research Paper Abstract
This 4 page paper discusses several aspects of Starbucks' global operations. Bibliography lists 7 sources.
Page Count:
4 pages (~225 words per page)
File: D0_HVSBosea.rtf
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Unformatted sample text from the term paper:
start is with a working definition of globalization. There are many, so lets just grab one. This comes from the Federal Reserve Bank of Minneapolis, of all places, but it
seems to cover it pretty well. They say that globalization is the "... generalized expansion of international economic activity which includes increased international trade, growth of international investment (foreign investment)
and international migration, and increased creation of technology among countries. Globalization is the increasing world-wide integration of markets for goods, services, labor, and capital" (Globalization). Most people seem to think
of globalization in terms of trade; that is, were getting used to ordering stuff from England or Singapore or Japan. This means that products made in the United States are
not necessarily restricted to American consumers; companies that think they have products that appeal to consumers in other countries are now finding ways to make them available. Starbucks activities outside
the U.S. are virtually identical to its operations here: it is opening retail outlets to sell its coffee, tea and other products. That is, the operation isnt radically different from
its U.S. counterpart. However, it is "tailoring" the locations to match local tastes and customs. It usually partners with a local restaurant or retail chain: "The partnerships have given them
access to prime real estate and better understanding of the local consumer ... In Japan the stores offer smaller portions and more seating. And in Latin America, the prices will
be lower" (Burke, 2002). There are lists of dozens, if not hundreds, of economic concepts such as "competitive advantage." In a paper this short we can only consider a
few of these, so lets pick three off the list: competitive advantage, competition and innovation. All three should apply to Starbucks; there are probably dozens more that apply as well.
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