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Essay / Research Paper Abstract
This 8 page paper looks at the coffee chain Starbucks and assesses the degree to which Starbucks is adopting ethical values and business practices. The paper includes a discussion on different perceptions on ethical business practices, including the ideas of Friedman and then looks at examples of ethical practices at Starbucks. The bibliography cites 11 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEsbethics.rtf
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Unformatted sample text from the term paper:
other firms to follow in terms of ethical behavior. Howard Shultz, when speaking on ethics has placed an emphasis of obtaining a balance "between profitability and social consciousness" (McClelland, 2007).
Starbucks face a interesting dilemma; they need to satisfy the shareholders, as they are thee owners, but at the same time dissatisfied customers will result in a lower revenue
which will, in turn, reduce profits for shareholders. The buying public may also have conflicting needs, wanting lowers prices and more choice which places a downward pressure on costs, at
the same time as wanting corporations to undertake ethical trade and pay fair process while still keeping process down. There are a number of areas where this balance may be
important. In order to assess the ethical stance of Starbucks, this raising the questions of exactly what is meant by an ethical
stance and what framework should be used to make that judgment, and then look at what Starbucks is doing that may be seen as either ethical or unethical. 2. Ethical
Approaches Starbucks appears keen to portray itself as an ethical company, the purchase of Ethos for $7.7 million in 2005 a company that supplies bottled water is one example.
It is estimated by 2010 Ethos, a firm which had the finding of safe drinking water projects run by non profit making organizations as a key element of its strategy
will be able to donate $10 million a year to these projects (FSB, 2007). In addition to this there are measures such as selling goods from Rain Forest Alliance partners,
but there are also pressures to increase profits and practices at home reveal predatory and aggressive business practices, such as the holding of unused shops and leases and preventing competition
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