Here is the synopsis of our sample research paper on Starbucks Environmental Influences and Corporate Responsibility. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 9 page paper looks at the well known coffee chain Starbucks, examining the external and internal environmental influences and how the firm has responded as well as the approach that is taken towards social and environmental issues. The bibliography cites 13 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TESBenviron.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
in Auckland (Starbucks, 2010). Starbucks operates internationally with many company owned stores in the US as well as a large number of stores operating under licenses and franchise agreements,
especially in the international markets. This has facilitated the fast global spread of the brand. When looking at the organization they have had to change and adapt to meet the
changes and influences of the environment. To consider the firm may be considered in terms of the general external and internal environment as well as social and environment influences.
2. Environmental Analysis 2.1 External Environment There are many external influences, these are influences the firm cannot control, but has to respond to.
A major influence between 2008 and 2010 has been the global economy. The market in which Starbucks is operating has been increasing overall, although it is under threat as discretionary
spending has been impacted on consumer behaviour during the 2008/9 credit crunch (Lynn, 2008). There have been price drops, increased efforts to promote loyalty and marketing has increased, along with
cost cutting reducing the number of cannibalistic stores in the US and refocusing on core competences to increase profit margins. Starbucks operates
in the gourmet coffee market, while the coffee market itself is shrinking, this segment of the coffee market appears to be increasing (Kotler and Keller, 2008; Schilling, 2006). This is
a market that is growing and taking market share from other areas of the coffee market, specifically the cheaper jar brands. The general
environment is supporting the sale of coffee in this way due to increase concerns regarding health and a general decline in consumption of alcohol, however, there are also some contradictory
...