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Essay / Research Paper Abstract
This 5 page paper looks at the core competences of Starbucks, which include supply chain management, marketing, the business model developed and leadership. The paper then presents a short value chain analysis. The bibliography cites 4 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TESBcore.rtf
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Unformatted sample text from the term paper:
many factors, the business model of franchises with an aggressive leadership strategy and the careful use of the supply chain to create a value chain are all important influences that
have lead to a range of core competencies. The first coffee shop was opened in Pike Place Market in Seattle, however, as with many businesses the growth was not immediately
great, it was modest (Starbucks, 2006). The key change can be seen when Howard Schultz joins the company in 1982 as director of retail operations and marketing. Schultz
can be seen as the driving force behind the company as well as the strategic thinker. It was after this that the company started to provide coffee to restaurants
as well as expresso bars (Starbucks, 2006). Then Schultz takes a trip to Italy in 1983, where he sees many more and new style expresso bars in the cosmopolitan
capital of Milan, and makes the link between the potential he sees in this market and the gap in the market back at home (Starbucks, 2006).
By 1985 he has managed to convince the founders of the coffee company that it is worth trying out the new format of a coffee bar.
He gains a site in the down town area and the first modern format Starbucks opens. The experiment as a complete success and the companys current history begins with Schultz
founding the new company in 1985 (Starbucks, 2006). This was not a new idea, as we see it adopted and adapted form ideas he saw in Italy, but it is
the first of the type to be seen in the US in this type of format. However, it is a model that creates a single model of presentation that is
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