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Essay / Research Paper Abstract
This is a 3 page paper that provides an overview of Starbucks from a financial standpoint. Annual loss expectancy is assessed in regards to future recommendations. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: KW60_KFforbes.doc
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. Starbucks Business Analysis , 11/2010 --for more information
on using this paper properly! Starbucks coffee is known in just about every single household across the country. Starting out as one
small shop, the company grew by leaps and bounds during the 1990s and 2000s until a Starbucks coffee shop could be found on the corner of every town. Being so
massive and so successful has not been an easy task for the coffee giant even though its rapid growth and swell in popularity has resulted in it being one of
the most recognizable brands on the market today. This paragraph provides the student with assistance in analyzing the major threats to Starbucks. One
issue faced by Starbucks is the imitation of its brand. With so many copying the company, it has become lost in a sea of competitors (Forbes, 2010). Other chains, especially
fast food chains, have started offering premium coffee drinks as part of their menu option and this has really put a bind on Starbucks. This problem has the potential to
cost the company severely. What is needed is a severe overhaul of business operations that places a renewed cultural emphasis on the innovation that made Starbucks successful in the first
place. It is obvious to me that having too many store locations has undermined the unique value of our brand, and that
this is one of the major problems faced by Starbucks today. While moves have been made to rectify these issues we are still seeing a decrease in profit and falling
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