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Essay / Research Paper Abstract
This 3 page paper reports the four functions of management and uses Starbucks as an example of how the CEO applied them. Schultz’s 2008 plan and 2011 plan are mentioned. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: ME12_PG699792.doc
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managers will seldom be involved in only one at a time (Proven Models, 2011). These functions are performed by all managers, regardless of industry or location. The functions basically describe
the managers job. This is as true today as it was in 1916 despite the fact that the managers job today has become far more complex. Planning is an
ongoing process. Planning begins with the mission and vision, setting objectives and developing action plans. Planning is about what the company is going to do and how they will do
it (Proven Models, 2011). Remembering the mission and founding principles of a company is very important. In the late 1990s, Starbucks lost its way and its profits plummeted.
When the board asked Schultz to return to the CEO position in January 2008, he commented that the company had lost sight of its mission, purpose, and founding principles (Schultz
2008). He reorganized with a focus on these elements. He had a comprehensive strategic plan to bring Starbucks back to the top and he began by eliminating a number of
management layers and closing underperforming stores Schultzs actions involved planning, organizing, leading, and controlling through his Transformation Agenda. Part of that plan was to organize according to four geographic regions
with a vice-president as the head of each one. Contrary to what one might expect, employees remained loyal to Schultz during the reorganization (Fortune Magazine 2008). Franchisers were happier with
the clearer communication they were receiving from the head office. Based on performance over the last three years, Schultz has embarked on another reorganization project. The success over recent
years has put Starbucks in a good position to expand further internationally. Schultz created a plan for global growth. There will be three geographic regions: China and Asia Pacific; Americas;
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