Sample Essay on:
Starbucks Analysis

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Essay / Research Paper Abstract

A 5 page paper. The writer addresses these topics: organizational structure, leadership style, fiscal status, improvement activities, culture, diversity, and corporate social responsibility. Data include latest fiscal report and numbers of retail outlets in how many countries. Bibliography lists 14 sources.

Page Count:

5 pages (~225 words per page)

File: MM12_PGstrbk05.rtf

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Unformatted sample text from the term paper:

that includes a chairman, a CEO and President, president of Starbucks USA, president of Starbucks International, four executive vice-presidents, and 28 senior vice-presidents (Starbucks, 2005b). Among the senior vice-presidents are the titles "senior vice-president and president...." Followed by the geographical region, such as Europe, Middle East, Africa, Asia Pacific, Latin America and Canada, or function, such as Starbucks Entertainment, Global Consumer Products (Starbucks, 2005b). The prevailing leadership style seems to be one of allowing autonomy to managers and collaboration insofar as managers, or at least some managers, seek input from employees. Starbucks holds an extremely strong economic position. Sales for 2004 totaled (in mil) $5,294.2, which represented a 29.9 percent increase over 2003 (Murray, 2005). Net Income for 2004 was (in mil) $391.8, a 46.0 percent growth over the previous year (Murray, 2005). Revenues totaled $1.6 billion in for the 13 weeks ending July 3, 2005 (FWN Financial News, 2005). Earnings during that same period were $125.6 million, which translates into 31 cents per share, (FWN Financial News, 2005). Starbucks carries very little debt, which makes it an even stronger company (Gillespie, 2003; Rosato, 2004). It was also sitting on $380 million in cash in the summer of 2004 (Rosato, 2004). As Rosata (2004) said: "Starbucks, with little long-term debt and about $380 million in cash, has a stellar balance sheet" (Rosato, 2004, p. 124). The company finances their new outlets from their own cash reserves (Rosato, 2004). And, they intend to open as many as 1,500 new stores this year, 2005, and another 1,800 in 2006 (FWN Financial News, 2005). The company consistently looks for ways to improve quality of product and service. For example, Starbucks innovated a prepaid card, which customers can load with $5.00 to $500 (Cardline, 2004). The card can be automatically refilled on ...

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