Here is the synopsis of our sample research paper on Starbucks Analysis. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper introduces Starbucks, reporting their total revenues for 2002 and the number of shops the company operates. The writer then comments about Starbucks operations in terms of the nine dimensions of organizational innovation: change, challenge, customers focus, creativity, communication, collaboration, completion, contemplation and culture. Bibliography lists 5 sources.
Page Count:
4 pages (~225 words per page)
File: MM12_PGstr9d.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
ANALYSIS , April 2003 properly! With $3,288.9 (mil) in total 2002 revenues, Starbucks remains the
#1 specialty coffee retailer in the United States (Hoovers, 2003). That figure represented a 24.2 percent increase over revenue for 2001 (Hoovers, 2003). Net profit increased by 18.7 percent (Hoovers,
2003). This is a continually growing corporation. Starbucks has about 5,900 coffee shops in 25 different countries, outlets that are located in many diverse locations, such as airport terminals and
supermarkets (Hoovers, 2003). Besides selling their own coffee and other items, Starbucks sells its coffee beans to restaurants, airlines, hotels and businesses (Hoovers, 2003). They have even partnered with Dreyers
to make coffee ice cream and they have partnered with PepsiCo to make and sell the very popular Frappuccino, a bottled coffee drink (Hoovers, 2003). It would seem that with
this size paper, the most efficient way to analyze Starbucks against he nine dimensions of organizational innovation is to use an outline format. 1. Change, ideas, passion and trends:
Coffee has been part of the American culture since the early 1600s. Starbucks took this passion for coffee and turned it into a prosperous business. The coffee houses initiated by
Starbucks combined the European custom of coffee houses with the American taste for coffee and gave the people a different venue in which to enjoy the beverage of choice.
Starbucks is avid about providing the best coffee available, no matter where their outlet is located (Parker, 2001). 2. Challenge: The challenge was initially to gain a market for the
idea of coffee houses that also offered only a few pastry-type foods and no other menu. The idea took off like wildfire, however. The ongoing challenge is to continue attracting
...