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Essay / Research Paper Abstract
This 8 page paper provides an overview of Starbucks in 2007, and includes an executive summary. The report itself is written in third person, but there is a positive spin as it is written for the Board of Directors. Facts are included about strategic planning, corporate governance and social responsibility. Bibliography lists 10 sources.
Page Count:
8 pages (~225 words per page)
File: RT13_SA723S.rtf
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Unformatted sample text from the term paper:
exciting parts of this organization has been watching its enormous and rapid growth. Our plans for the future are even more exciting. I would like to present a synopsis of
the companys growth, from an objective source. We have hired researchers to compile facts about Starbucks objectively to present to you a picture of how we are looked at from
an outside perspective. Today, Starbucks is a household name. People purchase our brand, walk to work with their Starbucks cups in hand, and it is all attributable to the work
we do here. It may seem to be a trivial thing, but enjoying a perfectly brewed cup of coffee every time is something that cannot be replicated without the attention
of a company like ours. Enjoy the attached summary of Starbucks, which provides a snapshot of this organization, as it exists today. Table of Contents
I. Introduction 3 II. Starbucks 3 IIa. Industry analysis: External environment 3 IIb. How the Companys Internal Environment propels the firm to Competitive Success. 4 IIc. How the companys
organizational structure supports its strategic success. 5 IId. Vision and Mission 5 IIe. Objectives: long-term objectives and short term objectives. 6 IIf. Strategic Planning 7 IIg. Corporate Governance 7
IIh. Corporate Citizenship 8 III. Conclusion 9 I. Introduction Starbucks began its trek through
coffee history in the early 1970s in Seattle. The first store was opened in 1971 in Pike Place Market and by the early 1980s it was supplying coffee to espresso
bars and fine restaurants ("Company Timeline," 2007). Clearly, its dominance in the gourmet niche started early on. Since that time, Starbucks has grown so large, the name Starbucks has become
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