Here is the synopsis of our sample research paper on "Star Wars" - Crossover Development. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
12 pages in length. Reaching the heights of merchandising and crossover development that other entertainment franchises only aspire to in their dreams, George Lucas's "Star Wars" enterprise has long tipped the moneymaking scale when it comes to spinning off his science fiction saga into a multitude of other factions. Bibliography lists 14 sources.
Page Count:
12 pages (~225 words per page)
File: LM1_TLCStarWars.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
to spinning off his science fiction saga into a multitude of other factions. II. SUCCESSFUL CROSSOVER Lucass Midas touch spawned one of the most lucrative examples of crossover development
in the history of cinematic tie-ins. The extent to which Star Wars represents the precedent to which all other entertainment franchises aspire is both grand and far-reaching; that the
five films - prequels and sequels alike - have a presence within such industries as grocery, toys, games, video and cellular phones speaks to the manner by which Lucas has
been aptly dubbed the "Jedi master of merchandising" (Ahrens, 2005, p. E01). As the sixth and final installment of the saga was set for release back in May of
2005, industry expectations had the entertainment franchise being "the capstone of a box office, DVD, video game and toy empire, responsible for nearly $20 billion in estimated revenue" (Ahrens, 2005,
p. E01). Lucas is certainly no stranger to the crossover element of filmmaking; in fact, many analysts believe Lucasfilm Ltd. has been single-handedly responsible for the precedent-setting alliances between movies
and the vast number of offshoot industries associated with character recognition. Indeed, tie-ins to films have only grown in enormity over the past twenty years, the benefit of which
was first truly realized with the likes of teen idol lunch boxes; since the advent of the Star Wars generation, however, the extent to which crossover development has become an
integral component of character-driven, action-type movies clearly illustrates how a film is only as good as the tie-ins to which it is ultimately connected (Ahrens, 2005). The Star Wars entertainment
franchise fed the marketplace with a tremendous amount of character interpretations upon which the toy industry grew by leaps and bounds. The likes of Darth Vader, Luke Skywalker, Han
...