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Essay / Research Paper Abstract
An 11 page paper discussing a statement made in 1973 by Harvard’s Theodore Levitt. He announced that “the modern global corporation ... will seek to force suitably standardised products and practices on the entire globe.” The purpose here is to critically assess that statement. The paper reviews management theory, management models and provides many organizational examples in arguing that while Levitt’s vision is reasonable, vast cultural differences in attitudes and perspectives remain. Though management theory may be applicable to a broad range of nations, management style likely is not. Marketing certainly is not universal in its effects, and neither is product use and acceptance. Levitt’s vision still is taking form, and there likely will be greater uniformity in products and processes in the future, but it is doubtful that we will reach true universal uniformity. Bibliography lists 15 sources.
Page Count:
11 pages (~225 words per page)
File: CC6_KSglobalStds.rtf
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Unformatted sample text from the term paper:
recognized as being one of the most visionary of all pre-globalization theorists, in large part because of his 1960 publication of "Marketing Myopia" in which he discounted any reality of
a "growth" industry. That article is the origin of the now-standard question, "What business are we in?" that all focused, planned organizations are charged with regularly asking themselves in
order to stay on track with defined strategy and vision. Levitt further announced in 1973 that "the modern global corporation ... will seek
to force suitably standardised products and practices on the entire globe." The purpose here is to critically assess that statement. Management
Theory Management fads come and go, and one of the latest is that of the need for innovation within the organization. James
Champy instituted an entirely new vision of the need for change when he advocated ongoing but controlled chaos as being beneficial. When he advocated drastic and sudden change in
Reengineering the Organization, he also advocated doing things in ways different than had been used before to achieve desired business outcomes. Peter Drucker has advocated the worth of innovation
for decades; Tom Peters and John Kao have supported the precepts of creativity. John Kao is certain that it is necessary to understand
the nature of creativity in order to understand the overall concept of entrepreneurship: Central to the entrepreneurs role is the constant desire to create something; a new organisation, new
insights into the market, new corporate values, new manufacturing processes, new products or services, new ways of managing. Creativity is an important source of competitive strength for all organisations
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