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Essay / Research Paper Abstract
This 18 page paper examines the performance of the UK transportation company Stagecoach, best known for its interest in the public bus system. The paper examines the companies performance wit the use of ratios and then looks t how the ratios indicate the company is performing in the context of the declared strategy. The paper then considers how the use of a balanced scorecard system might benefit the company. The bibliography cites 6 sources.
Page Count:
18 pages (~225 words per page)
File: TS14_TEstagecoa.rtf
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Unformatted sample text from the term paper:
and the use of ratios may be very useful when quantifying the performance. Here we will use 6 ratios. The first measure we will look at is the net profit.
A single year does not give any context, so we will also look at 2003 as this is also given in the same annual accounts.
This net profit is a common ratio which is used by many stakeholders and is a primary efficiency ratio. This measure of net profit and is expressed
as a percentage of the profit compared to the turnover. The basic calculation is the net profit is the total revenue after all costs have been deducted, but usually before
tax. It is often used as a benchmark by which the company can be compared with other companies. The level of the margin will depend on a range of factors,
such as pricing policy and industry. Whilst the figure is interesting the understanding of a companys position needs to be considered in a greater context, such as the way in
which this is moving against the companys own performance and how it compares to the industry average. 2004 2003 Revenue (in millions) 1502 1798.7 Net profit 95.8 -500.2
Net profit margin (%) 6.38 -27.81 It is worth noting that this figures include exceptional items in 2003, if these are excluded then the net profit would be 146.4
million meaning that there would have been a net profit margin of 8.14%. In terms of ratios perhaps the second should be
the increase that is seen between 2003 and 2004 on both the revenue and the profit. If we look at the revenue there is actually a decrease falling by 16.49%
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