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Essay / Research Paper Abstract
A 15 page paper. Southwest is the only airline in the industry has been profitable for 33 consecutive years and the only one that has been profitable since 9/11. The reasons for their remarkable success must be attributed to putting in practice their core beliefs, the primary one being to have happy employees. This essay discusses the company's human resource management, their business strategy and the relationship between the two. Bibliography lists 15 sources.
Page Count:
15 pages (~225 words per page)
File: MM12_PGswa506.rtf
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Unformatted sample text from the term paper:
scrappy low-fare upstarts the world over." In this industry of severe ups and downs and where numerous airlines have filed bankruptcy, Southwest has enjoyed 33 straight profitable years (Woodruff, 2006).
It is true that in 2004, Southwest did not have the same level of profits as it had in the past - profit was $313 million, which was half their
profits in 2000 (Gimbel, 2005). Still, this is the only airline to earn a profit since 9/11 (Gimbel, 2005). As this author says, "Southwest is still,, by almost any measure,
the healthiest airline in the business" (Gimbel, 2005, p. 93). Besides the general downswing in the industry, Southwests competitors, like JetBlue and AirTran are getting bigger (Gimbel, 2005). Both have
adopted different strategies Southwest uses to contain costs; for example, JetBlue adopted Southwests one-aircraft model but added different frills (Gimbel, 2005). But, as Colleen Barrett, the companys president, said, other
airlines do not have the same employees and that is where Southwests competitive advantages lies (Gimbel, 2005). No company remains a leader with over three decades of profits by accident.
To do so, the company must have a sound business strategy and exceptional human resource management. That is exactly what Southwest has. Consider their mission statements. The overall general mission
statement is: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit (Southwest Airlines,
2006). But, Southwest also has a mission statement addressed "To Our Employees": We are committed to provide our Employees a stable work environment with equal opportunity for learning and
personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization
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