Here is the synopsis of our sample research paper on Southwest Airlines. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6 page paper looks at Southwest Airlines, giving an overview of the way they compete and how they have managed to be successful. The paper then looks at the way the firm may compete in the future. The bibliography cites 8 sources.
Page Count:
6 pages (~225 words per page)
File: TS65_TESWcase1.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
and benefits from a high level of cost control combined with strong employee relationships. These different competencies come together in order to support the ability of the airline to compete
effectively with low prices while simultaneously presenting a differentiated image built not only on the low-cost model, but on friendly service. The organisation is well placed to the future to
leverage these core competencies, especially with the recent acquisition of AirTran and the opportunity to expand into international markets. 1. Introduction Southwest Airlines has been argued by a number of
commentators as being the useful airline in the US. The firm created and established the low-cost carrier model, leveraged a first mover advantage as its initial source of competitive advantage
and has been able to adapt to the changing environment (Gittell, 2005; ovindarajan and Lang, 2002). The aim of this report is to demonstrate how and why the firms be
able to be so successful, but clearly matching the organisations structure, resources and culture with the vision, mission and planned strategy. Furthermore, it may be hypothesised that with the existing
core competencies the organisation is in a strong position to continue to evolve in the future with an international expansion strategy leveraging the resources and knowledge gained from the AirTran
acquisition. The report will look at the company, consider the way in which it operates and assessing the alignment of the vision and general setup of the company with its
existing strategy and the way in which may develop in the future. 2. Southwest Airlines Southwest Airlines was the first mover in the low-cost carrier market, establishing the market with
operations which began in 1967, but adopting the name Southwest Airlines in 1971 (Gittell, 2005). The company is the largest US domestic carrier, and has stated mission being the "dedication
...