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Essay / Research Paper Abstract
A 10 page paper discussing conditions surrounding the release of Sony’s video game. Sony’s launch of the PS2 already has occurred in Japan in March 2000. Its US launch is scheduled for October 2000, and consumers in the US are anxiously awaiting the release. Sony is having difficulty meeting production, however, and the PS2 in Japan has been found to have quality problems. It needs to define a strategy for its US launch in light of its current constraints. Bibliography lists 8 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmgmtSonyPS2.rtf
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Unformatted sample text from the term paper:
launch of the PlayStation 2 (PS2) already has occurred in Japan in March 2000. Its US launch is scheduled for October 2000, and consumers in the US are anxiously
awaiting the release. Sony is having difficulty meeting production, however, and the PS2 in Japan has been found to have quality problems. It needs to define a strategy
for its US launch in light of its current constraints. Situation Analysis External Environment Analysis There has been much movement in the industry
since its inception in 1972 with Ataris first home video game. Ataris parent took the company away from video games where it had virtually no competition and into personal
computers where it had competition from all fronts. Coleco has come and gone. Nintendo and Sega traded leadership positions in the industry throughout much of the 1990s, and
Philips sought to be the Apple Computer of the industry: it introduced a technically advanced system and console, but would not allow third-party development of applications. Philips soon
ceased marketing its game console in the US. As had been the case in the development of the PC industry, those products with
greater speed, power and versatility were the most successful in the industry. Likely Sonys intention for including communications capabilities in the PS2 console was to take some of the
evolutionary pressure off of the device, making greater capabilities possible on the Internet for display on individuals televisions. One other competitor introduced that capability a year earlier, but benefits
of that additional ability still were not clear. All that is certain about Nintendos online extension is that it exists. There is yet no indication that customers are
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