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Essay / Research Paper Abstract
A 5 page paper discussing Sony's approach to digital photography. Sony is a consumer electronics firm, yet its digital camera directly competes with firms in the photography industry. Fuji and Kodak lead that industry, and each film-based company has suffered in the growing shift to digital technology. The paper offers Sony history in discovering that all three competitors continue to make substantial contribution to technological advances in the digital camera industry. Sony's direct competition with the other two can be expected to increase in the future. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSsonyCamera.rtf
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Unformatted sample text from the term paper:
is approaching its 60th birthday, but it has been only in the past twenty years that it has taken a leadership position in the consumer electronics industry. The company
was a major force in taking the "made in Japan" label from translation of cheap and poor quality fully to the other extreme. Sonys consumer electronics - televisions, "digital
camcorders, laptop computers, DVD players, and portable stereo systems" (Sony Corporation, 2002) - set the standard for quality today. The company offers digital
still cameras as part of its product line as well. In this respect, it competes with producers in its own video industry as well as companies such as Fuji
and Kodak in the photography industry. Company History Akio Morita, Masaru Ibuka, and Tamon Maeda
founded Tokyo Telecommunications Engineering in 1946, and "produced the first Japanese tape recorder in 1950" (Sony Corporation, 2002). Morita gained a transistor technology license from Western Electric in 1953,
and the company "launched one of the first transistor radios in 1955" (Sony Corporation, 2002). The first appearance of the name "Sony" was on a pocket-sized transistor radio in
1957; the company changed its name to Sony Corporation a year later. "It beat the competition to newly emerging markets for transistor TVs (1959) and solid-state videotape recorders (1961)"
(Sony Corporation, 2002). Sony has been associated with video recorders from the beginning, and in fact created a version that did not become
the industry standard. Sony placed its hopes in its 1979 Betamax video recorder, but rival Matsushita created the VHS format that now is standard and has been since the
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