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Essay / Research Paper Abstract
This 11 page paper is divided into two parts, each of which responds to specific aspects of the company. Part 1 provides a basic overview of the company, including specific data and the history of the company. Part 2 discusses different questions regarding management, employees, quality assurance, employee training and more. Bibliography lists 12 sources.
Page Count:
11 pages (~225 words per page)
File: MM12_PGsony08.RTF
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Unformatted sample text from the term paper:
2008). It also provides many similar products to the professional market (Zoom Information, 2008). With its diversity and innovations in different sectors, this analyst stated that the company "is uniquely
positioned to be the leading personal broadband entertainment company in the world" (Zoom Information, 2008). Given its revenue of over $70 billion in 2007 (Colbert, 2008) and its more recent
posting of record earnings in Fiscal 2007, Q3 (Hall, 2008), this statement is not far-fetched. Sony was founded in 1946 as Tokyo Tsushin Kogyo K.K., and was called simply
Totsuko (Sony, 2008). A year later, headquarters moved from Nihonbashi, Tokyo to Shinagawa, Tokyo (Sony, 2008). Its first product was a power megaphone (Sony, 2008). In 1949, Sony completed the
their prototype for a magnetic tape recorder and a year later, the company released the first "magnetite-coated, paper-based recording tape" (Sony, 2008) in Japan (Sony, 2008). It continued making inroads,
manufacturing many first-evers in the market. The name of the company was changed to Sony Corporation in 1958 (Sony, 2008). Two years later, they opened their first operations in the
U.S. (Sony, 2008). The company entered into an equal joint venture with CBS in the U.S. in 1968, which would eventually become a wholly-owned subsidiary named Sony Music Entertainment (Sony,
2008). The company continued to grow and expand globally and consistently produced new and innovative products to its inventory (Sony, 2008). New subsidiaries were established over the years as well
as more acquisitions and more joint ventures (Sony, 2008). The company did not introduce the Corporate Executive Officer System until 1997 (Sony, 2008). Sony Corp. does not seem to include
their vision and mission statements or values on their Web sites. However, one writer reported the companys mission statement includes: to establish an ideal factory where employees, including engineers can
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