Here is the synopsis of our sample research paper on Some Issues With Operating A Foreign Office. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
An 6 page paper that considers specific aspects of and factors associated with operating a company's foreign office. The writer begins by reporting advertising campaigns of large corporations that where the meaning was not translated and incidents of cultural and language mishaps. The next section discusses the importance of emphasizing coordination with the head office at times and the local market at other times. Finally, the writer touches on the impact of the political and cultural setting on the operation of a company. Bibliography lists 8 sources.
Page Count:
6 pages (~225 words per page)
File: MM12_PGforof.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
"Nothing sucks like an Electrolux" (Gallisteo, 2004). * When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say "It wont leak in your pocket and
embarrass you." However, the company mistakenly thought the Spanish word "embarazar" meant embarrass. Instead the ads said that "It wont leak in your pocket and make you pregnant" (Gallisteo, 2004).
Toomey suggests that cultural differences interfere with communication in at least three ways: 1. Cognitive constraints, which are the frames of reference through which each individual perceives the
world (Conflict Research Consortium, 1998). 2. Behavior constraints, which has to do with the types of conduct that are acceptable in each culture. These rules affect and direct both verbal
and nonverbal communication. For example, it is not proper in some cultures to have direct eye contact. Appropriate physical proximity distance is different from one culture to another. Some cultures
do not talk openly about an issue, they skirt around it feeling (Conflict Research Consortium, 1998). 3. Emotional constraints have to do with whether or not emotions are
demonstrated and how strongly emotions are displayed. Some cultures hide their emotions, others yell and scream and otherwise exhibit what they are feeling (Conflict Research Consortium, 1998). More real examples
of cultural mishaps: * Denise Taylor receives an URGENT message on March 1st requesting information be sent to the Amsterdam office by 4/3. She faxes it on March 10, pleased
to beat the deadline by three weeks, and is met with a hostile response by her Dutch colleague. He demands that Denise be taken off the project. What happened? In
most of Europe where people write the date as 4/3, they are placing the day first, month second. So the request for information by 4/3 was not for April 3,
...