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Essay / Research Paper Abstract
This 10 page paper examines the theory and the practice of the well known oil company Shell in terms of the attitude and practice they display towards broad social issues, The paper focuses on the environmental issues, consider where they have gone wrong in the past and looks at the way they are performing today. The bibliography cites 10 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEsocshell.rtf
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Unformatted sample text from the term paper:
struggling with. Royal Dutch Shell, more commonly known as Shell has had to learn how to deal with these issues as well as face judgement based on assumption of poor
social responsibilities. If we are going to examine this social responsibility may be broken down into a number of areas, from care for the environment to care for employees
and stakeholders. As this is such a broad topic we will focus on the environmental issues and the way that Shell can view these and how they may deal with
them. There is no single set definition of what it meant by environmentalism, however commonalties include nature conservation, minimisation or elimination of
pollution and avoiding the irreversible destruction of aspects of the environment (Chryssides and Kaler, 1993; 493). Nevertheless environmental strategies do not necessarily incorporate all or any of these factors, and,
in some cases may purely be a marketing ploy. Chevron probably spent five times the cost of its environmental initiatives on publicity (Dadd and Carothers 1993,483). Many of these measures
were legal requirements. Other companies, such as Body Shop (Bartlett, 1991), or Ben and Jerrys have embraced environmentalism more sincerely approaching it in differing ways making it the source of
a competitive advantage (Zinkhan and Carlson, 1995). The difficulty with oil production is that it is a process that is inherently harmful to the environment.
Purser, Park and Montuori divide environmental approaches into two main categories. The dominant paradigm being anthropocentrism; A dualistic view of nature, illustrated by Eckersley (1992) the belief
that there is a clear and morally relevant dividing line between humankind and the rest of nature, that humankind is the only principal source of value or meaning in the
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