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Essay / Research Paper Abstract
7 pages in length. While print advertisements of the 1940's were significantly reflective of the advancements of war and technology, there was an even more obvious social aspect surrounding the marketing format: gender bias. Based upon a handful of advertisements from that period, the writer discusses that if the product in question were not a kitchen appliance or some other home improvement product, women would have no pertinent place in the overall marketing component. Even automobile advertisements were directed plainly and most unabashedly toward men, who were always considered to be at home in the "driver's seat." Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: LM1_TLC1940.wps
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