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Essay / Research Paper Abstract
This is a 3 page paper that provides an overview of the value of social media to inexpensive marketing. The use of an expertise-oriented blog and social network campaign to promote a hypothetical niche business is explored. Bibliography lists 0 sources.
Page Count:
3 pages (~225 words per page)
File: KW60_KFsocial.doc
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Unformatted sample text from the term paper:
upfront investment. Some have even successfully gotten in on the use of the internet to disseminate marketing such as Coca-Colas sponsorship of the two people who started the "Diet Coke
and Mentos" viral video craze. Social networking sites such as Facebook and the blogosphere as a whole represent the next evolution in interconnectedness; if Web 1.0 was about interconnection of
server points through the exchange of data requests (through search engines or links), then Web 2.0 is all about bringing that connection directly into real life. This is where marketing
comes in. When a company effectively makes use of social media, the company is essentially generating free customer awareness. This is usually not by subverting traditional advertising techniques and offering
some kind of expertise or entertainment value for free. For example, someone interested in carpentry might look for carpentry information online, find a blog written by someone with expertise in
the field of carpentry, become a loyal reader of that blog, and by extension, a loyal customer of the company affiliated with that blog (in this case, lets say, a
carpentry supply company). I am affiliated with a small business known as Thoreau Instructional Schools ("Thoreau" for short), which sells instructive courses in building log cabins for personal dwellings
or for profit. This being a niche area of business, obviously the marketing budget is quite low. It is difficult, as one might well imagine, to convince an indifferent individual
that he or she would profit from learning how to build a log cabin. Effective marketing of our services, then, lies in communicating directly with individuals who already know they
want to build log cabins, and would be interested in pursuing some avenue through which they might learn more information about how to do so. Social networking is ideal for
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