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Essay / Research Paper Abstract
A 5 page paper discussing some of the Internet-based services and information available to small business. Several years ago, there was great hope for the possibilities of direct Internet commerce, success in direct sales over the Internet has been elusive for most not involved with business-to-business transactions. Direct and international e-commerce is growing, and the Internet provides a wealth of information applicable to more standard methods of achieving 'international' status. It should be considered an integral part of establishing and maintaining relationships with foreign distributors and retailers. The paper discusses some of the specific sites offering export information to small business, such as that of Assist International. Bibliography lists 10 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSexport.doc
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Unformatted sample text from the term paper:
demise of protectionist policies all over the world. Multinational companies long have been involved in entering new countries to which commercial access has been restricted or even wholly denied
for generations and making possible the entry of small business on a significant scale. The arrival of these large businesses have been beneficial
for the economies of various nations, but in many cases local companies have suffered. "Accustomed to dominant positions in protected markets, they suddenly face foreign rivals wielding a daunting
array of advantages: substantial financial resources, advanced technology, superior products, powerful brands, and seasoned marketing and management skills" (Dawar, 1999; p. 119). While many small businesses lack "seasoned marketing"
ability, alliance with local businesses can be beneficial to both sides. US small business gains the advantage of exporting its goods and services to other nations; foreign distributors and
retailers suffer less from the effects of new entrants into their markets and can provide valuable distribution services to US small business exporters.
The Internet is an invaluable tool for both finding these businesses potentially interested in such alliance and in communicating with them to build and maintain necessary relationships. The US
Commerce Department says that "Small businesses are the fastest growing part of our economy and are the engine of our future job growth, employing 54 percent of the private workforce
and accounting for half of our gross domestic product" (Anonymous, 1996; p. 16). An observer of the growth of the Internet in its earlier days prophetically noted: "The
Internet, like television and the print media, is yet another resource developed in the emerging new media to promote products and/or services. The similarities end there. The Internet also adds
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