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Essay / Research Paper Abstract
An 8 page paper discussing whether it is possible for the small business to overcome these detrimental influences to achieve success despite its immediate external environment. Common sense dictates that timing can be important to the initial success of businesses whose work or products are seasonal in nature. Economic conditions in the local economy can be greatly influential in whether a small business can thrive in the climate of the local business environment. More important to long-term success, however, is sound management. The paper uses the response of a small pet store’s response to its Wal-Mart neighbor as example. Bibliography lists 5 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KSmgmtSmBiz.rtf
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Unformatted sample text from the term paper:
conditions to small business success? Common sense dictates that timing can be important to the initial success of businesses whose work or products are seasonal in nature. Economic
conditions in the local economy can be greatly influential in whether a small business can thrive in the climate of the local business environment. The purpose here is to
discuss whether it is possible for the small business to overcome these detrimental influences to achieve success despite its immediate external environment. Common-Sense Considerations
Clearly, there are some basic decisions about managing a small business that are based on common sense, rather than on any type of management theory. Someone determined to
open a gift shop to sell items that no one can see as being necessities is not likely to last long in an economically depressed area where unemployment is high
and increasing numbers of families are seeking economic assistance from the government until economic conditions improve. At the same time, however, management of
external conditions can make all the difference in whether a small business can survive difficult times. Advertising instructors like to relay the story of Joe, owner of Joes Dogs
on New Yorks Coney Island during the 1930s. Joe built a thriving business in the form of a hot dog stand at a place famous for its hot dogs.
He hired teenagers to walk around the immediate area wearing signs advertising Joes dogs. A business advisor berated Joe for not acknowledging the Great Depression and for "wasting"
the money paid for advertising rather than saving it for the future, given how uncertain the future was. Joe reflected and agreed, eliminating the teens and their labor costs,
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