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Essay / Research Paper Abstract
A 3 page paper discussing the Dutch auction IPO used by Google and Morningstar as a possibility for the Skype IPO that likely will occur during the first half of 2010. The auction approach may be right for Skype, but if eBay chooses that route it should expect results more on the order of Morningstar than of Google. Bibliography lists 6 sources.
Page Count:
3 pages (~225 words per page)
File: CJ6_KSstckSkypIPO.doc
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Unformatted sample text from the term paper:
2009 that it would be separating Skype from the eBay family of businesses, and that Skypes initial public offering (IPO) likely will occur "in the first half of 2010" (eBay
Inc. Announces Plan for 2010 Initial Public Offering of Skype, 2009), depending on the state of the economy and financial markets. The purpose here is to assess the possibility
of using the auction approach in the Skype IPO, the same used by Google and Morningstar. Googles IPO What set Googles IPO apart
from others in one respect was the very industry in which it was to occur. It was the technology sector that took the greatest beating in the market fallout
of the summer of 2000. Followed by the recession that followed the terrorist attacks of September 11, 2001, the market in general carried far more uncertainties than in the
then-recent past. For firms in the tech sector, those uncertainties were nearly astronomical. Rather than allow "starving" investment bankers to take over
Googles IPO for their own purposes, Google chose to take another route. In choosing the Dutch auction, Google effectively disempowered an influence that investment bankers could have had in
setting its initial stock price. The Dutch auction gets its name from the frenzy that developed around tulip bulbs in the Netherlands during the 17th century as the bulb
bubble developed prior to the collapse of the bulb market to commodity status. The Dutch auction is a descending price auction that "uses a bidding process to find an
optimal market price for the stock, the lowest price at which an issuing company can sell all the available shares" (Dutch auction, n.d.). Though it has been uncommon in
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