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Essay / Research Paper Abstract
This 4 page paper looks at the structure of the power tool industry in 1979, the way it was changing and the way that Skil Corporation competed in the industry. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEskil01.rtf
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Unformatted sample text from the term paper:
concentration 68.3% of the global market is controlled by the top five manufacturers. In 1979 are only about a dozen suppliers of portable power tools within the United States, which
indicates a high level of concentration in the United States. The position of an oligopoly supported by the position of Black & Decker which has between 40% to 43% of
the US market for portable electric power tools, making it the dominant supplier. An oligopoly can take two forms; a cooperative oligopoly or a competitive oligopoly. In a cooperative
oligopoly there is likely to be a high level of collaboration, either express or tacit, which increases the level of control over market, and may act as a deterrent to
new entrants. A good example of a cooperative oligopoly is that of OPEC, one of the few legal cartels (Mintzberg et al, 2003). Cooperation, either tacit or express, can result
in practices such as price-fixing and constraints on the way products are developed, marketed or distributed. The second type of oligopoly is that of a competitive oligopoly. This is where
the companies are fiercely competing with each other and there is no agreement (Mintzberg et al, 2003). In the portable power tool industry there appears to be a high level
of competition between the different firms. This means that Corporation is unlikely and companies will seek to compete in order to gain market share. The structure of the industry becomes
more competitive when looking at the retail outlets. There are a large number of independent retail outlets as well as the presence of home centres and chain stores or selling
portable electric tools. This supports a competitive oligopoly as the manufacturers are competing to sell goods to the consumer, to which they need to compete to get goods into the
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