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Essay / Research Paper Abstract
A 3 page paper selecting one "do" and one "don't" from a list. No company can afford to ignore customers, at least not for long. The primary "do" is to acknowledge customers; the primary "don't" is don't ignore them. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgmt6sigDo.rtf
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Unformatted sample text from the term paper:
and Cavanagh (2000) list several defining dos and donts. The purpose here is to discuss and explore one of each. "Do - pay equal attention to Service and Output
requirements. A company with Six Sigma products but lousy service and customer relations may survive - but only until customers have found an alternative" (Pande, Neuman and Cavanagh, 2000;
p. 195). There are several models of ecommerce, and Dell created (and still practices) one of them. Dell Computer was the first
to perfect the online version of direct sales, and it still possesses the most efficient system available. It doubled its sales several times throughout the 1990s, making efficient use
of capital by building only those computers already sold and using the customers own funds to pay for the costs of construction and shipping. Dell concentrated on business and
government in the earlier days, for its products always have been priced higher than its competitors products and individual consumers often balked. Regardless of whether customers were individuals or
government agencies, however, the company instructed all buyers to visit its Web site to order their computers. One of the leading customer complaints
about Dell is its generally unhelpful help desk personnel, however. Virtually all of Dells customer service representatives are in India now as Dell follows the rest of the US
IT industry to India in search of lower costs. Courtesy is a characteristic of Indian culture, and existing customer service representatives are polite to a fault. Their inordinate
courtesy and politeness do not make them more understandable to customers in Western nations where English is the official language, however. Increasing numbers of computer users - and therefore
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