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Essay / Research Paper Abstract
A 10 page paper which examines Sirius Satellite Radio, how the FCC is regulating fines on broadcasters, and discusses the increase in disk jockeys who are choosing Sirius to avoid restrictions. Bibliography lists 5 sources.
Page Count:
10 pages (~225 words per page)
File: TG15_TGsirius.rtf
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Unformatted sample text from the term paper:
of its impending demise, radio is still very much alive and well in the twenty-first century. But that is not to say that what is being broadcast over the
airwaves are not seriously lacking. In fact, according to Matt Feinberg, a consultant at Zenith Media, "Radio programming is at an all-time low... Its more generic than ever all
over the country" (McLean, 2001, p. 94). What once used to be cutting-edge music now sounds more and more like muzac. Most radio stations across America are corporate
conglomerates that broadcast innocuous pre-programmed packages which have watered down musical genres to such an extent that one is practically indistinguishable from the other. But thanks to the latest
advancements in modern technology, freedom of choice is readily available for music aficionados who long to hear any and all types of radio airplay. On commercial radio stations, any
type of music that fails to qualify as "mainstream," such as New Age or even gospel, does not receive any airtime (McLean, 2001). This also means that at least
20 percent of all music CDs or tapes that dont fall under conventional format categories dont get played on commercial stations either (McLean, 2001).
But in July of 2002, the era of satellite radio began with Sirius Satellite Radio and its friendly competitor, XM. Currently, Sirius Satellite Radios, which is
under the corporate leadership of CEO Joseph Clayton, are being installed in all newly manufactured Ford Motor Company, BMW, Volkswagen, Nissan Motor Company and DaimlerChrysler (which has a $100 million
investment in Sirius) vehicles, and individuals can subscribe to Sirius at a rate of $12.95 per month (ODell, 2004). For $12.95 a month, subscribers have their choice of more
...