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Essay / Research Paper Abstract
A 6 page paper discussing the rate at which Sirius Satellite Radio can be expected to move through its product life cycle. Product life cycle often is presented as a bell curve; others characterize it as a flatter curve as the product progresses from introduction to decline. Sirius' growth in 1Q2005 represented a 409% increase over 1Q2004, and analysts expect it to grow at a rate of more than 50% over the next five years. Sirius appears to be well positioned to enjoy the high revenues of the growth phase for several years. It likely will not begin to enter its maturity phase for another seven to ten years, and it can expect to remain in that phase for many more years than it spends in high growth. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSmktgSiriusLC.rtf
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Unformatted sample text from the term paper:
As has been stated, for years conventional wisdom held that successful marketing consisted of identifying a need and then filling it; in recent years the more successful approach
has been to create a product and then create a need for it. Given that broadcast radio receivers have existed and been in widespread use for nearly a century
and that users pay nothing for the radio signals captured by these receivers, the idea on which Sirius Satellite Radio is based appears to be quite far-reaching.
Assessing the value and future growth of satellite radio in these narrow terms only fails to account for individuals attitudes, perceptions and wants, however. Many
people express ideas along the lines of being willing to pay for receiving radio signals if they could avoid the growing numbers of minutes devoted to commercial advertisements in a
single hour. Sirius Satellite Radio gives them that opportunity. Acceptance of the Sirius System Product life cycle often is presented as a
bell curve; others characterize it as a flatter curve as the product progresses from introduction to decline. The two concepts can be seen in Figures 1 and 2. Figure
1. Product and Revenues Life Cycle Curve Source: (The Product Life Cycle, 2005) In the case of Sirius, it
appears that the product in retrospect will be seen to have taken the path of the curve in Figure 1, which features a slower uptake than the pattern presented in
Figure 2 as well as a more rapid and higher rise on its way to maturity. Figure 2. Flatter Product Life Cycle Curve Source: (Products -
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