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Essay / Research Paper Abstract
This 7 page paper outlines Porters Five Forces model and applies it to Singapore Airlines. The paper looks at the current position of the industry and the airline, then considering which strategies that can be adopted to protect or better Singapore Airlines position. The bibliography cites 8 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEsingair.rtf
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Unformatted sample text from the term paper:
company needs to understand the different influences and how they will impact on the company now and in the future. One model that can be used is that of Porters
Five Forces model. The five forces model considers the external macro effects on an organisation in a business environment (Porter quoted in Goett,
1999). His five forces model is designed to show how the external environment can effect the way a business operates, and that any strategy a business undertakes should take these
factors into consideration when analysing their position and possible future (DAveni, 1999). In understanding these external forces the business manager will be
better placed to deal with them when they come to play. The five forces Porter identifies are the existing competitors, the threat of new entrants, substitute products (or services), and
the power of purchasers and suppliers. Porter does not see these external factors as working alone, they act in relationship to each
other, and can also be influenced by the organisation which the effect, in understanding them the organisation is in the best position to influence them (Thompson 226). To demonstrate how
they work we will consider there impact on a fictional company called Bits Inc, an electronic components company which is considering its current position in the industry before evaluating a
business strategy. The first force we will consider it the threat of a new entrant into the market. If a new competitor
enters the market it can be interpreted as a threat which is attempting to take away some of the market share of the existing companies in that sector. The first
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