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Essay / Research Paper Abstract
A 4 page paper describing and answering questions about a simulation of change management for CrysTel Communications, a fictional company. The paper provides a summary of the change process the company used; stakeholders; risks; and measurement. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmgSimChgMgmt.rtf
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Unformatted sample text from the term paper:
management realizes that the way the company approaches a major change can be as crucial as the change itself. Its beginning approach was to bring in a change management
consultant and to identify the three areas that would be most affected by the change that would occur. The simulation then led the user through the process of choosing
one or two change management strategies in each of those three departments, strategies best suited to the individual department and the people within it. Concurrent with this exercise was
the task of choosing a resistance management strategy for each department. Some months later the company evaluated the change it had implemented, and
needed to choose leading indicators that were measurable, relevant and accurate. It then needed to address weak areas and so was faced with choosing the best method of addressing
deficiencies. Identifying "and minimizing the personnel risks associated with the implementation of new systems, processes, and organizational structure" (Petouhoff, 2006; p. 48) enabled one company to implement sweeping changes
rather painlessly and to realize a $6 million savings in the first year of use. Key Stakeholder Perceptions The entire company, many of
its customers, several suppliers and the local community were affected by the changes at CrysTel. Customers are key stakeholders because they provide revenues from sales; they must come to
believe that the technology will benefit them and that implementing it is worth the trouble it likely will create for them. Suppliers are key because the company depends on
suppliers to provide the materials necessary to make the change occur. Of course the community is affected, but it is company employees who are most directly and immediately affected.
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