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Essay / Research Paper Abstract
A 10 page paper assessing the state of business class air travel in 2004. After dramatic decline during the early years of the new century, business travel appears to be recovering. Most airlines focused on the higher-profit business customer prior to 2000, but certainly not in the manner they are courting him in today’s market. Several airlines, including Emirates Airlines, have made changes specifically targeting the business traveler, but airlines such as SAS and KLM have eliminated the business classes they offered in the past. The purpose here is to assess the changes that have occurred in several of the world’s airlines to explore the viability of Emirates Airlines adding a distinctly separate “premium economy” class. Bibliography lists 10 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSairBizClas.rtf
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Unformatted sample text from the term paper:
After dramatic decline during the early years of the new century, business travel appears to be recovering. Most airlines focused on the higher-profit business customer prior to
2000, but certainly not in the manner they are courting him in todays market. Several airlines, including Emirates Airlines, have made changes specifically targeting the business traveler, but airlines
such as SAS and KLM have eliminated the business classes they offered in the past. The purpose here is to assess the changes that have occurred in several of
the worlds airlines to explore the viability of Emirates Airlines adding a distinctly separate "premium economy" class. Business Travel in Flux The unexpected
fall of the US technology sector in the summer of 2000 superficially appeared to be a market-based chastisement of poor business practices of the many dot-coms that sought to redefine
business without taking customers into account. One after another ceased operations, eliminating much of the current market for computer and telecommunications equipment within the US. Companies thought to
be unassailable began to sink in market value. Lucent Technologies viability was uncertain; Canadas Nortel Networks lost so much value that it was in real danger of being delisted
on the New York Stock Exchange. Many technology-based businesses struggled for survival for the remainder of 2000 and throughout most of 2001, exercising dramatic cost-cutting tools including layoffs and
curtailment of business travel. Sharp Decline in Business Travel Before September 11, 2001, the phrase, "the shot heard around the world" could be
depended on to be made in reference to the battle at Lexington and Concord that started the US Revolutionary War. Though far more than only a shot, the terrorist
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